When The Bob Bullock Texas State History Museum needed the best to evangelize its largest and only traveling exhibit to date – Forgotten Gateway – they turned to Christian Scarborough and IPR. The museum’s marketing director had recently left the organization and they needed someone who could quickly ramp up and hit the ground running. Scarborough worked with museum marketing staff and oversaw all marketing and PR initiatives for the exhibit including a private press reception and grand opening. To date this is the most profitable exhibit in the museum’s history.
